Brand
Equity is a magazine packed with articles,
information, success stories and vignettes relating
to the practice of marketing, advertising and media
management in Malaysia.
As
our title aptly suggests, we believe that this new,
one-of-its-kind Malaysian publication will refine our
readers’ strategic marketing skills to build brand
value in the marketplace.
Our
strategic agenda is clear-cut … we expect our
readers to use Brand Equity to enhance customer value
and satisfaction, be alert to happenings in the marketplace,
neutralise the onslaught of competitors, and ensure
constant exposure to ideas, strategies, tools and techniques
relating to marketing, advertising and media management.
It’s
also interesting to note that Brand Equity will address
marketing issues that will cover a board spectrum of
industries: from airline to advertising, automotive,
banking, constructions, courier service, cosmetics,
consumer electronics, household consumables, IT, healthcare,
education, furniture, petroleum, pharmaceuticals, steel,
telecommunications and many more.
We
are also mindful of the fact that the competitive landscape
is filled with organisations that continue to excel
in market performance. That is why Brand Equity will
help our readers, your target audience and your customer
or even your organisation to learn from the experience
of successful marketing enterprises. |
